“We are delighted that Aramine, with their track record of success in the targeted countries and their customer-focused culture, have agreed to carry the Normet brand to their existing and new underground customers in this emerging territory” stated Mike Rispin, SVP of sales and marketing for Normet Group.
“Aramine’s representation of Normet in Morocco, Tunisia, Algeria, Niger, Burkina Faso, Sierra Leone, Chad, Senegal and Ivory Coast strengthens our offering to the underground mining and construction markets there, and augments our value proposition in the region” added Janne Lehto, regional VP for EMEA at Normet.
Distribution has always been an important activity for Aramine, with the main advantage being a complementary range to Aramine products, enabling the French company to offer a wide range of equipment with the right after-sale service through its divisions located close to the mining operations. Patrice Lepetit, the company’s spare parts sales director, said: “Brand partnerships totally complete Aramine activities and allow us to bring the perfect product among a wide range of choices to our customers.”
The partnership agreement with Normet adds utility vehicles for underground mining and tunnelling to Aramine’s product line.
Aramine has previously represented Normet in the territory.
“When the opportunity presented itself to rekindle a relationship with a world-class OEM supplier of underground utility equipment, we thought immediately of Normet” said Marc Melkonian, co-president of Aramine. Negotiations proceeded systematically and effectively, culminating in the current agreement.
