Simplicity has a strong legacy brand name and Terex said this move will strengthen the market position and better leverage its reputation for providing highly customised vibrating equipment to the mining and construction industries.
Simplicity will continue to operate under the Terex MPS umbrella led by sales manager Russ Burns.
David Quail, MPS regional director, Americas said: “We are excited to make this next step in the evolution of the Simplicity brand. We’ve made significant improvements in many aspects of our business over the previous year and with more improvements planned for 2017. We believe that with all these efforts it will strengthen our position in the market place.”