Komatsu gathers together product lines in rebrand

Komatsu is evolving its product line by rebranding its surface blasthole drills, wheel loaders and underground hard rock series of machines
Komatsu gathers together product lines in rebrand Komatsu gathers together product lines in rebrand Komatsu gathers together product lines in rebrand Komatsu gathers together product lines in rebrand Komatsu gathers together product lines in rebrand

Komatsu acquired Joy Global in 2017

It is nearly three years since Komatsu acquired Joy Global.

The equipment manufacturer said it would be retaining the P&H and Joy brands for the items longest associated with those names, including P&H for electric and hydraulic rope shovels, draglines and the 320XPC blasthole drill, while Joy will be kept for longwall systems and room-and-pillar equipment.

Rebranding as Komatsu: all of its surface wheel loaders, new blasthole drills and all underground hard rock equipment.

President and CEO Jeffrey Dawes said the move would expand the Komatsu brand in mining, while retaining the legacies of its other respected brands. It also reflected the OEM's "united focus on growth" in these areas and the evolution of its mining product offerings.

"Building on the growth of our mining portfolio, we're excited to unite more products under the Komatsu brand, while respecting the history and value of the P&H and Joy brands," Dawes said ahead of the recent Conexpo 2020 event in Las Vegas, US.

"As we approach Komatsu's 100th anniversary, it's a great moment to expand the brand in mining and celebrate the growth of these product lines."

The first rebranded product, the Komatsu ZT44 track drill, made its debut at Conexpo.

The rest of the new Komatsu-branded and rebranded offerings, complete with new machine colours, decals and product nomenclature, will be unveiled at MINExpo 2020 in the US in September.