Komatsu rolls out rebrand plans

Equipment producer Komatsu has unveiled a rebranding plan it said will transform its mining product offering. The first rebranded product was introduced at this year’s CONEXPO in Las Vegas.
Komatsu rolls out rebrand plans Komatsu rolls out rebrand plans Komatsu rolls out rebrand plans Komatsu rolls out rebrand plans Komatsu rolls out rebrand plans

A Komatsu ZT44 track drill at the Komatsu Proving Grounds in Arizona, US

Komatsu Mining president and CEO Jeffrey Dawes said it will retain its P&H and Joy brands for the longest-standing products: P&H for its electric rope shovels, hybrid shovels, draglines and the 320XPC blasthole drill, and Joy for longwall systems and room and pillar equipment.

Those pieces rebranding as Komatsu include all surface wheel loaders, along with new blasthole drills and all underground hard rock equipment.

The US-headquartered OEM revealed its first rebranded product, the Komatsu ZT44 track drill, in March 2020 in Las Vegas at CONEXPO-CON/AGG 2020.

"Building on the growth of our mining portfolio, we're excited to unite more products under the Komatsu brand, while respecting the history and value of the P&H and Joy brands," Dawes said.

 

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