Magna Tyres Group will start with a new office on the North American continent, in Canada. The company stated that this opens up an entire new market which makes it possible for even more clients in Canada and the US to use Magna Tyres products.

Michael de Ruijter, CEO of Magna Tyres Group, commented: "We took a great deal of care in choosing this location for our new office. It will further strengthen our commitment to all customers in the region and is an opportunity for close daily cooperation."

The company's rapid growth in recent years made expansion necessary to provide support locally on a 24/7 basis. Magna Tyres said that its clients in the area will benefit from closer and even more personalised attention, while product availability increases because stocks can be locally maintained. The company's objective is to increase the market share, focus on improving customer relationships and satisfaction in this high potential region.