Over 100 managers at operating mines across Africa were surveyed, respondents were asked to choose from seven factors that influence a decision when choosing a new supplier. Timetric’s aim for this research was to identify the best formula for winning a new customer.

The factors respondents were asked to evaluate ranged from 'supplier having a trusted brand in the market' to 'supplier being based locally'. For each factor, respondents had to provide a rating of between one and 10, with one being of very minor importance and 10 being critical.

The survey found that ‘a sample of the product or service to trial’ is the dominant factor for African miners. This is followed by ‘an on-site demonstration of the product or service’ and ‘a supplier having a trusted brand in the market’ in third place.

The results show how important it is for African miners to see products operating in the field, through demonstrations or product trials, over sourcing from a trusted brand.

Senior mining analyst, Nez Guevara, said: “Similar geological features can exist across many different mine sites and a particular commodity can be produced at multiple locations, but this does not mean a piece of equipment with a set configuration can be as effective in each scenario. The results here show having the ability to see and experience how certain products and equipment operate under specific conditions is an invaluable tool for miners.”